Why Guildford’s Property Market is Outpacing the South East: What Buyers Need to Know

Guildford, a charming town in Surrey, has long been a sought-after location for homebuyers looking to blend suburban tranquillity with easy access to London. Over recent years, Guildford has proven to be a standout performer in the property market, not just within Surrey but also across the South East. Its property market has shown remarkable resilience, outperforming the region as a whole and attracting buyers from all walks of life. From its excellent transport connections to its appealing green spaces and high quality of life, Guildford is firmly maintaining its status as one of the top areas for property investment.

So, why is Guildford’s property market thriving, and what do prospective buyers need to know? Let’s break down the reasons why Guildford is setting the pace for property growth in the South East.

Guildford’s Property Market: A Snapshot of Current Trends

Guildford’s property market has experienced steady growth over the years, with average house prices far surpassing the regional South East average. As of early 2025, the average price of a property in Guildford is approximately £536,000. This figure represents a 3.3% increase from the previous year, highlighting Guildford’s consistent property market performance.

In comparison, the average house price in the wider South East stands at £383,000, making Guildford’s prices significantly higher. This gap showcases Guildford’s appeal as a premium location within the region, with both domestic and international buyers flocking to the town for its ideal location and amenities.

Even with the fluctuations seen in the wider property market, Guildford remains a highly desirable destination for those looking for a home that offers a balance between suburban living and easy access to London. Guildford has earned its place at the forefront of the property market in the South East.

Why Is Guildford Outpacing the South East? Key Factors Driving Growth

There are several factors that contribute to Guildford’s property market outpacing the rest of the South East. From its geographical advantages to its thriving local economy, Guildford continues to be a prime spot for buyers. Here’s a closer look at the key reasons behind its success:

1. Proximity to Central London

Guildford’s proximity to London makes it an attractive option for commuters. Located just 27 miles southwest of the capital, Guildford offers quick access to Central London via fast train services to Waterloo, with journey times as short as 35 minutes.

This convenience is crucial for those working in London but seeking a quieter, more spacious place to live. Guildford has become a popular choice for professionals looking for a short commute but who also value the lifestyle benefits that come with living outside the hustle and bustle of the capital. As London’s property prices continue to rise, buyers are looking further afield, and Guildford is seen as one of the top choices.

2. Outstanding Quality of Life

Guildford is known for its exceptional quality of life. The town offers a variety of green spaces, from the scenic Stoke Park to the nearby Surrey Hills Area of Outstanding Natural Beauty. These green spaces are particularly appealing to families and outdoor enthusiasts who enjoy walking, cycling, and nature activities.

The town’s historic High Street is filled with independent shops, cafes, and restaurants, giving it a unique charm while still offering all the conveniences of modern living. Guildford also boasts a range of excellent schools, both public and private, making it an attractive location for families.

In addition, Guildford benefits from a mix of cultural and recreational offerings, including theatres, museums, and sports facilities, all of which contribute to the high quality of life that buyers in the area can enjoy.

3. Strong Local Economy and Employment Opportunities

Guildford’s economy is diverse and thriving. The town is home to various industries, including technology, education, and healthcare. The University of Surrey, along with the Surrey Research Park, provides a strong base for the town’s economy, attracting talent from around the world.

The presence of large employers, including companies in the tech and creative sectors, adds stability to Guildford’s property market. The availability of well-paying jobs in the area also makes it an attractive proposition for professionals looking to relocate from London or other regions.

Additionally, Guildford’s commercial hub continues to expand, with new office spaces, retail developments, and business parks creating more employment opportunities. This creates a virtuous cycle where job availability attracts people to the area, which in turn fuels demand for housing.

4. Investment in Regeneration and Infrastructure

Guildford is currently benefiting from significant regeneration projects, making the town even more appealing to buyers. The ongoing redevelopment of the town centre is revitalising key areas, improving public spaces, and enhancing the town’s overall aesthetic. These improvements will further increase Guildford’s attractiveness as a place to live, work, and invest.

The town also enjoys excellent transport links, not just to London but across the region. With improvements to the A3 and its access to the M25 motorway, Guildford’s connectivity has strengthened further, making it even more accessible. These ongoing infrastructure investments are likely to continue driving the property market’s growth in the area.

What Buyers Should Know About Guildford’s Property Market

While Guildford’s property market is performing well, prospective buyers should keep a few things in mind when entering the market. As demand for homes continues to rise, buyers need to be prepared for a competitive environment.

1. Competitive Market

Guildford’s high desirability means that it is a competitive market. Particularly in sought-after areas close to the town centre or excellent schools, buyers may find themselves in bidding wars, with properties often selling for above the asking price. It’s essential to have a clear understanding of your budget and to be prepared to move quickly when you find the right property.

Working with a professional estate agent who understands the local market is invaluable. They can provide insight into the best areas to buy in Guildford, negotiate on your behalf, and ensure that you are making a well-informed decision.

2. Consideration of Affordability

While Guildford’s property market has been performing well, it’s important to note that average house prices in the town are still significantly higher than the regional average. As a result, affordability may be a concern for first-time buyers or those with limited budgets.

That said, Guildford does offer a range of property types, from flats and apartments to larger family homes. Buyers should consider their options carefully and, if necessary, explore government schemes like Help to Buy or shared ownership to make their property purchase more affordable.

3. Long-Term Investment Potential

Guildford’s property market remains an attractive option for long-term investment. The continued investment in local infrastructure, as well as Guildford’s status as a hub for education and industry, suggests that property values will continue to rise. While short-term price fluctuations may occur due to economic conditions, Guildford’s long-term prospects make it a solid investment for those looking to buy and hold property over time.

Professional Estate Agents in Guildford: Expert Advice for Buyers

When navigating Guildford’s competitive property market, working with professional estate agents in Guildford is essential. These local experts have an in-depth understanding of the market and can provide invaluable advice, from helping buyers identify suitable properties to assisting with negotiations.

Estate agents can also help buyers navigate the financial side of purchasing property in Guildford, ensuring that they are aware of all their options, whether it’s securing a mortgage or exploring government schemes. They can also provide market insights that might not be readily available to first-time buyers, helping them make informed decisions.

Conclusion

Guildford’s property market continues to outpace the wider South East, driven by its strategic location, high quality of life, strong local economy, and ongoing infrastructure improvements. While the town’s property prices are higher than the regional average, Guildford’s premium location, coupled with its vibrant community and desirable amenities, makes it a highly attractive option for buyers.

For those looking to move to Guildford, it’s important to act quickly in this competitive market, work with professional estate agents in Guildford, and ensure that their budget aligns with the rising property prices. With its long-term investment potential and continued development, Guildford remains a prime location for those seeking a balanced lifestyle with excellent connections to London.