Lifestyle blogging is one of the best ways to share your passion with the world.
There are 600 million blogs on the internet, which are read by approximately 77% of internet users. So, while the competition might be fierce, there is still a huge potential audience for you to mine.
And, what begins as a hobby, could turn into a lucrative profession! If you’re not sure where to start, then here are six handy tips to get you set up.
1. Find Your Niche
With so many blogs out there, it’s a good idea to firmly establish what you’re about.
Play to your strengths. If you’re a fashion lover, your blog is an opportunity to broadcast your style to the world. Or perhaps you want to share your childrearing tips with other parents. Write about what you know, and most importantly, make sure it’s something you enjoy talking about.
2. Choose Your Platform
When it comes to creating your blog, find a platform that that’s right for you – changing it later on can be a challenge.
One of the most popular choices among bloggers is WordPress – with 70 million posts being published a month – and giving users complete control of their sites.
3. Practice Your Writing
Readers appreciate good writing, so make sure you’re putting your best foot forward!
When you write eloquently, your audience are far more likely to enjoy your writing, and return to your blog again and again. So, if spelling and grammar aren’t your strong suit, consider sending your posts through services such as Grammarly in order to catch any errors.
4. Implement SEO
Search engine optimisation is something many bloggers use to boost their readership. It’s a vital tool for ranking well in Google searches and driving traffic to your site.
Now, getting to grips with SEO can be a little tricky, so if you’re in need of a helping hand, then use an expert agency like Maratopia Digital Marketing. They’ll be able to teach you how to target relevant keywords to increase your readership.
This is a great way to engage with and understand the needs of your readers whilst continuing to grow your audience.
5. Be Contactable
Keeping in touch with your readers is crucial to building a relationship with them. Ensure that you have your comment sections open so they can engage fully with your posts.
Including your email address will also allow for companies to reach out to you, opening up potential avenues for you to make a profit.
6. Use Social Media
We live in an age where ignoring social media is almost impossible. And if you’re trying to build an online presence, then you’d be a fool not to make the post of what these platforms have to offer.
Instagram is a great one for lifestyle bloggers. Post a photo and use tags to attract viewers – just make sure that you include a link to your blog post so they can read more!
Creating a successful lifestyle blog takes commitment, but with a bit of dedication, you can see it start to pay off.