Tips & Tricks

Giving Your Products Their Own Brand Identity

When you’re trying to sell a product, it’s important to remember that not only are you trying to ensure that it has the practical appeal that your customers are looking for, that it helps them solve problems and meet their goals, but also that they connect to it on a level of desire. To that end, packaging can play a huge part. Connecting your product with your brand effectively reflects well on your business if they end up liking it, so how do you do that?

Image – CC0 License

Choosing the Right Packaging

Packaging is a crucial element in establishing a product’s brand identity. The right packaging should not only protect the product but also enhance its appeal and communicate the brand’s message. High-quality materials and thoughtful design can convey a sense of luxury, sustainability, or simplicity, depending on the brand’s values. The packaging should be functional, ensuring the product remains intact and undamaged, while also being aesthetically pleasing to attract customers. Custom shapes, textures, and finishes can differentiate your product from competitors and create a memorable unboxing experience.

Adding a Sticker to Generic Packages

For businesses looking to keep costs low while still establishing a brand identity, adding a branded sticker to generic packaging can be an effective strategy. This approach allows companies to purchase standard packaging in bulk, reducing costs, while still personalising the product. Well-designed custom stickers can include the brand logo, tagline, and other important information, making the package instantly recognisable. It’s a simple yet powerful way to reinforce brand identity and ensure that even the most basic packaging reflects the brand’s image and values.

Using Uniquely Coloured Packaging

Colour is a powerful tool in branding, as it can evoke emotions and associations that enhance the brand’s message. Using uniquely coloured packaging helps a product stand out on the shelf and becomes an instant visual cue for consumers. Consistent use of specific colours can create a strong visual identity that is easily recognisable. The chosen colours should align with the brand’s overall aesthetic and appeal to the target audience. For example, vibrant and bold colours might be suitable for a youthful brand, while muted, earthy tones could be better for a natural or eco-friendly product.

Applying Your Visual Branding

Visual branding encompasses all the graphic elements that make up the brand’s identity, including logos, typography, and imagery. Applying these elements consistently across all packaging ensures that the product is immediately identifiable as part of your brand. This consistency builds trust and recognition among consumers. The logo should be prominently displayed, and the packaging design should reflect the brand’s style, whether it’s minimalist, playful, or sophisticated. Integrating visual branding into the packaging not only reinforces the brand identity but also communicates the brand’s story and values to the consumer, creating a deeper connection. Cementing your brand effectively contributes directly to the growth of your business, so it should always be an aim.

With the tips above, hopefully, you have a better idea of how important the right branding can be to your efforts in selling your products, as well as cementing your business in the eye of the customer.

Rachael is a 31 year old mum to 10 year old Luke and 5 year old Oscar. She lives in England and writes about family life, crafts, recipes, parenting wins(and fails), as well as travel, days out, fashion and living the frugal lifestyle.

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