Most companies have various marketing strategies in place throughout the year, to help attract potential customers/clients and increase revenue. However, during the Christmas period, it’s absolutely crucial to pay closer attention to your marketing efforts so that you can stand out in crowd of heavily advertised competitors. Here are some ideas to inspire you.
Re-consider your PPC campaign so that it includes appropriate keywords during the festive season. People are all about saving money around this time, as its such an expensive few months, so perhaps you could consider advertising some discounts to attract people to your website.
If you’re an eCommerce brand that delivers packages, perhaps think about some new Christmassy packaging. It will make the unboxing experience all the more magical, which is particularly important when working with social media influencers, while also making your company more memorable for customers.
Speaking of a memorable experience, why not consider giving away a small, branded gift to customers this Christmas, to thank them for choosing you? For example, if you own a nail salon, you could giveaway little branded nail polishes or nail files. If you provide an online service, you could send branded hampers to all of your clients, budget permitting.
Christmas is a time for giving, so teaming up with a charity around this time of year will be great for publicity. You could potentially donate a percentage of your profits or host a charity Christmas party with an auction or entry fee to raise money. This will work wonders for your brand image and also help raise awareness of a good cause, so it’s a win-win for both parties.
Of course, these are just a few ideas to get you started; there are countless other marketing methods to attract people to your business over the next couple of months, from flyers and billboards to emails and blog posts. Be sure to look back on data in years gone by to see what has worked or hasn’t worked in the past, so that you have something to work with.